The benefits of being a sole trade are you don’t have to spend time setting up the company (legally) and bookkeeping is much easier and usually cheaper for a sole trader. You can give yourself a trading name, for example Solomon Copywriting, but your checkbook and invoices would say Michael Parker T/A Solomon Copywriting (T/A means “trading as”). What kind of business will you be (legally speaking)?īeing a sole trader means it’s just you, without any employees (not even yourself) or other people involved in the business. Let's look in detail at the initial decisions you'll need to make to begin your freelance copywriting business. With your skills in check it's time to set up your copywriting business. It takes a lot of different skills to make it as a copywriter, but if you have those skills you are quite a step ahead of the majority of copywriter-wannabes.

Being good at desk-research (secondary) and having good interviewing skills are vital for getting to the main issues.Ī copywriter is a magical combination of writer, psychology researcher, salesman and marketer. Research skills – you need to know everything about the products or services you are selling.You need to be able to weave a story with your words that can intrigue, excite and captivate.

A good understanding of the rules of spelling, punctuation and grammar, also the courage to break them when necessary!.Understand how people see themselves and view their life and choices.An insatiable curiosity about your fellow human beings, why they behave like they do and why they buy what they buy.What you’ll actually need is a love of running a business and constantly being a salesman for yourself!Īside from drive, resilience and inspiration, here are 5 things you need to be a successful copywriter: When you have to write 8 hours per day, 5 days per week, the fun tends to leak out of it. Most potential copywriters wish to take up the vocation because they love writing. However I do have to warn you, it isn’t easy! If you are reading this, chances are, you’ve already made up your mind that you want to be a copywriter.

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